About Us

Noodlefist is a company dedicated to 21st Century personal empowerment. Using the latest groundbreaking research on how the brain works, we help you change your habits. You will learn to use your very own brain dashboard created to accompany you on your diet or weight-loss quest. Sign up to receive the latest tips from a Harvard-trained brain researcher teamed up with a world-renowned diet and weight loss specialist.

PLEASE NOTE: Noodlefist is about an exchange of ideas. It is in no way meant to provide specific information about YOUR health care or replace the relationship between you and the health care professional of your choice.


NOODLEFIST EXPERTS Srini Pillay, M.D. and Habib Wicks

SRINI PILLAY, M.D. is an Assistant Clinical Professor of Psychiatry at Harvard Medical School. He is also an internationally recognized brain researcher with specialty knowledge in the areas of human stress and habit change. Dr. Pillay is an award-winning author whose expertise has been sought out by Martha Stewart Whole Living, The Diet Detective, Oprah Radio and Fox News among many other media outlets. He has been invited to speak through the US, Canada, UK, Switzerland, Austria, India, Greece, Romania and Read More..

Habib Wicks co-founded PEERtrainer, a pioneer in structured online weight loss support in 2005. As CEO he has spearheaded the development of The Cheat System Diet, which is a solution to the problem of weight loss follow through. The Cheat System Diet includes a book that will be published by St Martins Press in May 2014, a set of online tools to help people use the system in their day to day lives, as well as suite of consumable foods to help make weight loss follow through seamless. Noodlefist Habit Builder will be sold as part of the solution, to help people rapidly increase their ability to make better decisions. Prior to PEERtrainer, Habib co-founded eFlex Capital which invested in emerging software and internet companies. His first job out of college was as a TV reporter for a news station in New Dehli India. Habib graduated from Bates College in 1994.

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